Email marketing tools is still one of the most effective ways to reach and engage your audience. It is so important that we recommend you to strategize a plan for its use in 2020. More than half of the world’s population uses email as of 2019. And this number will increase up to more than 4.3 billion by 2023. 92% of adults in the US use email, and 61% of these email users are checking and sending emails on an average day.
This is why we recommend you to learn email marketing for your business to reach your target audience. By adding this to your list of tactics, you can improve your business’ reach and awareness. Hence attracting and converting more leads on a regular basis.
And thanks to automation, there are several tools that ease your task for doing this. Tools like Constant Contact and Mailchimp help you send personalized emails and also provide analytics on your Audience Behaviour.
Here we’ll compare these two topmost Tools for Email Marketing and you can decide which one suits you the best!
1. Difference in Analytics provided by the two Email Marketing Tools
Analytics allows to study your Email marketing campaign and helps you perform better in your next campaign. Both Email Marketing Tools, Mailchimp and Constant Contact provide reports that analyse your Email’s open rate, click-through rate, bounce rate etc. Thus helping you to measure your Email Marketing Campaign’s success.
Both these Email Marketing Tools integrate with Google Analytics for tracking the conversion of your Emails.
Mailchimp provides you with more detailed and easy to understand reports that include- comparing your results with the industry. It also display’s hourly performance of your email campaign helping you to study the suitable time for your campaigns. Top locations where you emails are opened are also shown. This helps you to decide your target audience. It also shows most clicked email and also how much revenue generated from an email.
2. Pricing Structures of Constant Contact and Mailchimp
Both offer different price structures for Email Marketing, especially the initial offers.
Constant Contact offers a 30-days free trial period with unlimited subscribers and emails.
Mailchimp, on the other hand, beats that offer by remaining free up to 2,000 subscribers or 12,000 emails a month. Though this free version of Email Marketing doesn’t include any automation or live chat or email support.
Even post your Free Trial period, Constant Constant is costlier in comparison to Mailchimp. For 5,000 subscribers, Constant Contact charges you $65 a month compared with Mailchimp that offers you many more features with $50 a month.
3. How Automation helps you in your Email Marketing Campaign
The Email Marketing Tools help you write and design your Emails and campaigns based on your receivers’ responses. For instance, if a lead clicks on a certain link in your email, the tools let you know that and you can then send them follow-up emails accordingly.
The two Email Marketing Tools, Constant Contact is limited with its capabilities, though if a lead fills out a form, it gives you the freedom to activate auto responder emails. It also sends a series of emails.
Mailchimp offers quite a few more features than Constant Contact. It notifies you when someone clicks on a link in the email, when a purchase is done or even when a user adds items to a shopping cart but doesn’t go ahead with its shopping. You can send your Leads custom made emails from after studying their recent behaviours.
A lot of these features are available only on the paid versions of both these Tools.
4. Who provides a better A/B testing analysis?
Before beginning your Email Marketing Campaign, you should confirm if your leads will open your email and go through it at all. And that’s where the A/B testing plays an important role. You can analyse which subject lines; contents or images are performing better by testing multiple versions.
Both the Email Marketing Tools- Mailchimp and Constant Contact provide you with the basic feature for running an A/B test. It gives you the freedom of choosing your audience size, the campaign run time, and also if you want use the best performing sample.
BUT! Constant Contact A/B Tool supports only subject line testing whereas Mailchimp lets you test your Subject Line, Name, its content and even the time you send your Email.
5. Templates- “Pre-designed” or “Suit yourself”
A well-designed Email can either break or make your campaign. Both the Email Marketing Tools Constant Contact and Mailchimp provide you with huge range of pre-designed email templates. Constant Contact provides you with much more ready to send email template designs. Mailchimp’s are much more “Suit Yourself”. Constant Contact is better for your business if you are on initial stages and do not have a designer. If you’re an advanced Business, you might prefer Mailchimp.
Though both offer similar customizable interfaces, Mailchimp’s Templates are slightly better and more intuitive.
6. Integrations with other apps and platforms
When it comes to Email Marketing Tools integrations with third parties, Mailchimp offers integrations much huger than Constant Contact. MailChimp has integration capabilities while Constant Contact has 279 integrations. Mailchimp integrates with popular CRM Software’s like Zoho, Salesforce and with social media platforms. And has official integrations with WordPress, Shopify, BigCommerce. Constant Contact though not as many as Mailchimp. It only integrates with the majority of all the popular CRM Software’s and Social media platforms.
So, after analysing both the Email Marketing Tools, Constant Contact and Mailchimp, we can clearly declare Mailchimp as the winner!
But if you’re looking for tools that automate much more than just your Emails, Leadzpipe is the tool you’re looking for!