Lead Generation for automobile industry is the best way to reach customer’s in the 21st century. Car buyers spend 59% of their time in online search for car’s before they actually purchase one. This makes it essential for your product to have an online presence. Hence Having Digital presence ensures that your automobile Ad is recognize during the buyer’s research.
Automobile shoppers online research include:
- Car prices (71%).
- Finding actual cars listed for sale (68%).
- Compare different models (64%).
- Find out what current car is worth (63%).
- Getting dealer info (46%).
Thus, for Lead Generation, apart from having your own website, it is necessary to focus on other aspects as well.
Let us understand how can you make the most by advertising your Automobiles online, helping you with Lead Generation.
1. Google Display Ads to reach wide people
Google Display Ads are image ads on web pages within the Google Display Network.
According to Google, the Display Network reaches over 90% of global internet users expanding across 2 million sites. For this purpose this helps you a lot with your Lead Generation. It is one of the top strategies you can use to promote your Ad’s online. Your Automobile Ads will be displayed when potential buyers browse online. This increases your reach hence helpful for lead generation.
2. Facebook Traffic for online Automobile Leads
Facebook Traffic help’s to drive people to your website to increase the number of your online website.
77% of internet users consider social media content while buying a new car. Hence, advertising on Facebook will increase your website visits, creating an Brand Awareness of Automobile Industry and helping with lead generation. In the end higher the brand Awareness, higher are the Leads Generated and thus higher are the sales.
3. Google Search Ads- A must for Lead Generation
There are 5.6 million searches on google. For this purpose advertising on this platform is important for Lead Generation.
Google Ads with Search Engine Optimization (SEO) is an amazing method to drive high traffic to your website. Thus leading to higher Lead Generation, resulting in a higher number of Automobiles sales. You also have the option to target specific location where to display your ads. If your Automobile Store is located in Mumbai, you wouldn’t want to waste your Lead Generation strategy and money by showing your ads to people in Delhi. Nowadays, people want to buy cars from the locations closer to them.
4. Facebook Lead Ads for Lead Generation
Facebook Lead ads are the best way to run lead generation campaigns on Facebook. They enable you to reach potential clients and provide additional information.
You can use your Automobile catalogue to increase the purpose of your Lead Generation ad. The ads then inspire the potential ones to fill out a lead form to get more information. The Lead Generated can be sent directly to a CRM for local sales representatives. You can also ask the potential clients to sign up for a test drive directly on the form.
Lastly this helps you improve your lead generation quality by bringing buyers who have interest in your offerings.
It is also necessary to nurture your leads and keep them engaged. Hence, you should also focus on the below target points.
- Online Presence –
A strong online existence or SEO will ensure that leads generated by your website are most valuable to you. You must have a user friendly website with quality content. It is also important to have customer feedback as people refer them before their purchase.
- Keywords are important for Lead Generation –
Using the right keywords will bring the right audience which are most likely to buy. Your website content should match the keywords. Google and Facebook understand the keyword context and variations and display proper content thereby providing you with precise leads.
- Personalized Emails by Automobile Dealers –
Personalized emails is an effective online Lead Generation strategy for Automobile Industry. Lead Generation Tools, have various options to target the emails to. It can range from modifying an email with the exact model of their current vehicle, book value of car, people most likely “in the market” for a new car. It can also include demographic selections such as income, ethnicity, children.
- Your past customer’s help you in further Lead Generation
Lookalike Audience on Facebook helps to targets custom audience that includes leads/ clients on your existing email list, your past website visitors, and also Facebook users who engage with your content on Facebook.
- Users prefer watching than reading
Online video marketing can boost your engagement and interest among buyers. Hence marketing videos online, might become the go-to place for genuine automobile shoppers. It is important for your videos to be short with a duration between 30 seconds and 1 minute with attractive and engaging content.
To learn more about lead generation, check the links below