Lead generation mistakes you should avoid to easily generate leads. Facebook is one of the most active advertising platforms. No matter what your products or what audiences you are, marketing on Facebook will help your Business grow.
Advertisers make simple mistakes while optimizing Lead Ads. Due to this, the ROI decreases with a decrease in sales.
In this post, we will discuss the 6 common Facebook Lead Generation mistakes you can avoid in 2021.
1. Not using the available Technologies for tracking the Leads
Managing the data collected from lead forms is a problem people face. It’s not good to manage 100 leads manually. For this purpose, Lead Management Tools are developed. These software’s reduces the chances of error and frees you from manual work.
Low-value tasks keep you busy avoiding you from doing the real work that matters. Rather than spending time on managing data, you can automate it. Hence it will save time and that quality time can be use to improve the customer experience.
To fix the mistake, use Lead Management Tools like Hubspot, Leadzpipe, Zoho CRM. Tools like Leadzpipe notifies you about a new lead . It also sends a personalized welcome email to the new lead. This all happens in real time. Due to this you can instantly call the customer which increases the chances of a lead becoming a customer.
2. Not dealing with User Experience across different devices
Not all Facebook features are available on all devices. For example, features like appointment booking is only available on mobile devices but not on desktops. Thus users won’t be able to engage properly with your Lead Ad.
Before you design your Facebook lead ad, think about your target audience behaviour. See where do they spend most of their time. If your audience mainly consists of youngsters, your lead generation ads should be compatible with mobile devices. Youth spend nearly 4 hours a day on their mobile phones.
3. The Lack of Patience can affect your Facebook Lead Ad campaign’s results
Don’t hope overnight results, specially if your Ad spend budget is low. Many advertisers start marketing their ads only to close them within a few hours. Spending $10 on a Facebook Lead Generation Ad campaign is not enough to get the quality results.
Before starting your Lead Generation Ad campaign, you should plan how much you will be spending on the campaign. If your product is priced at $100 and your manufacturing cost is $70, you can spend the $30 left to spend on your Facebook Lead Generation campaign.
Although you may want to spend at least as possible, you need to spend more if you are in the basic stage. After having 1000 leads you have enough data to analyse your customer’s spending. To know more about optimizing Lead Generation campaign, have a look here – The Ultimate Guide for Quality Lead Generation.
4. Having a broad Target Audience – another mistake as it just increases you Cost per Conversion
The most common mistake advertisers make with Lead Generation Ads is keeping a large target audience. Generally, 500k- 1.2 million is the proper audience size. If the size of your audience is too small, add some interests and behaviours that are specific to your audience.
5. Failing to study and analyse all the Insights, thereby not making your Ad worthy
Measuring your Lead Generation performance on Facebook can be hard. Facebook does not have the right tools to analyse the data. To solve this, you will need to link your Facebook Lead Ads with software’s like Leadzpipe, Hubspot. These tools provide the exact analysis.
Leadzpipe provides additional data and insights about:
- Age, Gender, Device data
- Campaign wise lead status
- Real time notification on new lead on your Email
- Filters out the Leads Generated by its source
- Understand which source has given more qualified leads
- Instant Welcome Email
6. Not understanding the difference between google and facebook ads
Advertisers often mistake the audience of Google Ads and Facebook Ads for their purchase intents. For instance. If you promote gifts using Google Ads, people searching for that phrase might have a strong purchasing intent. Whereas, the same strategy may not work for Facebook. This is because people use social media to distract themselves.
Hence, better than widely promoting your products on Facebook for sale, use the platform initially to create awareness for your brand and to maintain relationships with consumers. Your aim should be to connect with your consumers and pull them to your website, and tell them about your brand and its products. Once you have achieved this, you can begin aiming for sale on Facebook. You should then go ahead with your product promotion and Lead Generation on Facebook after your prospects know who you are and what you offer. In this way you can avoid lead generation mistakes.
So, when you create a Lead Generation Ad on Facebook in 2020, refer this small checklist to make sure that your Ad is targeted and optimized to suit your audience. And before you even realize it, Facebook Lead Ads will be less time consuming, giving you a better ROI as you will have worked out the factors that work best for your audience.
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