What is a Lead Management Tool and why you need it is the most asked question. With competition growing faster, the effort to get leads is even more real. In 2019, $333.25 billion were spent on Digital Marketing which accounted for 50.1% of the amount spent globally on advertising; and is estimated to grow to 60.5% by 2023.
Due to huge investments, the leads generated are many. As a result tracking those leads manually is intense. This is when Lead Management Tools come into play. The automation by lead management tools has helped organisations to save billions of dollars!
But what is a Lead Management Tool and why do you need its Automation?
Lead Management is a all in one place to store leads and keep a track on their activities. Businesses generate leads from multiple sources and channels such as offline, website, ads, calls, emails, events. Its a waste of time to manually track these leads from different channels.
A spreadsheet or simple contact database will easily not satisfy. Many businesses that do not have a Lead Management Tool have a hard time converting leads to customers. They also cant identify the hot leads from the cold ones.
Lead Management Tool help you to manage lead information, score leads, maintain communication and even nurture them regularly. It helps you study if you have targeted the right audience by auto analysing the ads the leads have come from. You can know which are the best performing ads and the least performing ones. All the leads are break down by age, gender and location.
Let us understand why Lead Management Tool is important and how does it solve problems.
1. Automate Lead tracking from various Digital Advertising channels
Companies now-a-days are running ad campaigns to attract large number of audience. This is when the Lead Management Tool is most helpful.
These tools sync every lead into the system with automation. Leads are captured from web forms, emails, or chat. Lead Management Tools like Hubspot, Leadzpipe maintain records of all your leads. The automation in Lead Management Tool captures, stores, maintains as well as updates all the data. It also captures the lead source, helping you analyse which Ad or campaigns are working and which ones are not.
2. Auto-Sync Facebook and Google Leads to your Lead Management Tool
When you advertise on Facebook Ads Platform, you are have to download the CSV files every time to keep yourself updated on the new leads. This is indeed a boring task. But the Lead Management Tool also automates these tasks for you.
The leads are updated automatically in real time. They also show the exact campaign or source they have come from. Lead Management Tool such as Leadzpipe also notifies you about new leads.
3. Some surprising automation that Lead Management Tool does
Lead Management Tool automates for you a lot of boring tasks like-
Automating your CSV file downloads.
Syncing your landing pages.
Tracking your expenses.
All this in Real Time! Further, the tool also shows you which leads generated from Google or Facebook Ads need nurturing.
The Tool’s activity timeline also helps you see and access from which marketing campaign, the lead came from, read the relevant insights, and act on the same. The Lead Management Tool provides you with everything you need to know to convert more leads, faster.
4. Track Google or Facebook Ads Ad Spends without any hassle
This is a function for which many Lead Management Tools require you to download a separate Track Spending Tool. Leadzpipe is one Tool that allows you this task on its own platform along with other automated tasks.
It helps you know and analyse which of your Google Ads or Facebook Ads are performing best and you can thus adjust your spending accordingly. This Lead Management Tool helps you study which Google or Facebook Ads is getting you majority leads and accordingly you can adjust your spending. It helps you study what should your ideal target audience be and where you should focus your spending. This helps reduce your burden and increase productivity.
5. Lead Management Tool helps increase your conversion rate by 78%
Many leads forget about what or where they’ve inquired within 20 minutes of their inquiry. Currently, 55% of the companies take more than 5 days to reply losing out on huge revenues.
Lead Management Tool is the only one that provides you with leads in real time and hence increasing your Ads conversion rate. When the leads are contacted within a minute of submitting their demo, the conversion rate shoots up to 391%. But not many Lead Management Tools provide you with this facility. Hence, Marketers have to sync Mailchimp along with their existing Lead Management Tool to view responses in real time.
But with Leadzpipe in place, you need not engage with multiple tools, all your tasks can be automated on a single Tool.
Here is the list of the Best Lead Management Tools:
- Leadzpipe – Connects to CRM apps, tracks ad spends, automates lead generation
Leadzpipe automates Facebook Lead Ad Sync, Monitors the organization’s Goals, Sets up Ad Triggers, Optimizes Ad Campaigns and Convert Leads into Sales, all from one Dashboard! It’s an All-in-One tool for Facebook Lead Ads Sync, CRM Integration, AI Driven Ad Optimization as well as helps with Automated Reports.
- HubSpot – Complete Marketing Automation Tool
Hubspot shows detailed company and contact records and communication history in one place so that you can manage leads without the hassle.
- Zapier– Connects one app to another app
Zapier connects more web apps than anyone. They add new options every week. It integrates with apps such as Facebook Lead Ads, Slack, QuickBooks, Google Sheets, Google Docs and many more!
- Zoho – All in one CRM suite for Small businesses
Zoho CRM automates lead generation from multiple sources like websites, chats, social media, and trade shows. With AI-powered lead scoring, it helps distribute leads to the right sales representative and ensures you don’t miss out on converting quality leads to sales.
So, the above ones are one of the best Lead Management Tools to get you and team busy with not managing leads but converting them!
For more details about lead generation check the links below: