The Power of Facebook Lead Ads you need to know.
1. Behaviour Targeting
Facebook users are more than a demographic segmented by a number of options such as age, gender, and location. Using interests and web behaviour give marketers revealed preferences, which are far more powerful than general categories. To access Facebook’s User-Behaviour data and begin creating target markets, follow these steps :
- Ads Manager
- Audience Insights (left sidebar)
- Create New (top) Advanced (left sidebar)
- Behaviours (from dropdown)
From here, you can begin to refine your targeting. Although there is “Work” tab within the Advanced setting, “Job Role” within the Behaviours tab is more effective targeting solution. The Work tab is limited to categories such as “Business and financial operations” or “Sales”. Whereas Behaviours can more widely target small business owners, business marketing professionals, or Managerial position holders.
2. Pay only when your Facebook Video Ad is watched for a minimum of 10 seconds
Facebook now hosts an option where advertisers will only be charged if their video is viewed by the user. The option has 3 seconds to 10 seconds.
ThruPlay is an optimization and billing option for video ads through the Video Views objective. ThruPlay allows to optimize and choose to pay for ads that are played to completion, or for at least 15 seconds.. This optimization is available with Auction or Reach and Frequency campaigns.
3. Relevant Retargeting
If people are watching 10 seconds or more of your Facebook Video Ad, it is more likely that they may be more interested in your product or service than those who watched it for less than 10 seconds. By creating a custom audience based on time spent viewing your ad, you’re able to create an Ad only for those consumers that are actively engaging with your Ad on Facebook.
4. The 80:20 Rule checker
Facebook’s text overlay tool is a life-saviour when it comes to making sure the platform doesn’t penalize your ad for too much text, the general rule is to keep less text, lesser the text, better the user experience. This free tool measures the proportion of text to the image of your ad and lets you know if it meets the 80:20 Rule. You just have to upload the image or drag it into the box and let Facebook let you know if your ad is likely to run or no. Make sure to check this rule. Remember, More the Text, Higher the impression Cost.
5. The Powerful Facebook Pixel
The all-powerful Facebook Pixel is the most important Facebook tool when it comes to measuring ad performance. Basically, it tracks a Facebook user after they click your ad and land on your website or inside your mobile app or your landing page. Beyond conversion tracking, the Facebook Pixel can also help you with creating similar audiences, retargeting them, custom conversions and your dynamic product ads.
6. What is Conversion Tracking?
There is no better way than Conversion tracking to track your customers when they visit your website, mobile app, blog. The Conversions you want to track varies, depending upon your business, in both Facebook and Google AdWords. It may require time and patience to set up, but the work is well worth the payoff.
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