Lead Generation

How To Optimize Digital Presence And Generate High Volume Leads

High volume of leads increase’s brand’s sales and at the same time improves brand visibility. A optimized digital presence increases the chances of lead generation by 83%. People can trust a brand when there’s proof about their service satisfying their needs.

People will only give you their details when their need is fulfilled by the service and have a proper knowledge about the service provided. Due to this reason a online presence is a must for lead generation to get high quality leads.

To improve your online presence here are the 6 tip’s to improve your digital presence and get high quality leads.

1. Online presence- Definitely, but considered Online reviews?

You must have an established online presence with a valuable website, constant Ads/posts on social media. But how about some more leads? A prospect can not only be a customer but an advocate too. Online reviews do matter. Research strongly indicates that 88 percent of consumer pre-research their buys online before making a purchase either online or in-store source.

Consumers try to find honest reviews on online that helps them reach a conclusion. If the business is not having enough online review’s the customer perception can change about the brand. Hence to generate more leads, make sure you ask your customers to post online review’s about your product or service.

2. To attract high volume of leads, Your SEO should be good

The internet is filled with businesses trying to rank high on Google or any other search engine and get high volume of leads. Search Engines optimize results every day to display best suited answers. Hence its suggested to spend time providing consumers and search Engines with excellent and optimum online content to attract more leads rather than merely trying to hack a few algorithms and ranking well with poor content. 

Research says that 30% of internet users use Ad Blockers and the number is on the rise because of consumer’s bombarded with ads. Hence, to get more leads, we recommend you to have your website and online presence with the best content to attract your target audience online. You can use keywords and few good back links that will help your SEO and extract more leads. Guest blogging is the best technique to attract more leads to your website. It is one of the best SEO techniques.

3. Using Live Chat for lead generation

Do you know the patience level of Millennials? It’s 0. They need quick answers. Even though you might have invested a lot of time in designing online FAQs to answer all of the consumers’ queries and blogs to attract more leads, it may sometimes be boring or take too long for them to find the correct answer. Studies says 42% of customers prefer live chat for their customer support questions, while 73% of those who take part in a chat are happy with the results.

How does Live chat help in getting more leads? Well, if leads don’t find answers to their queries online on your website, they will walk away to your competitors. Due to this reason a chat bot is mandatory for website’s nowadays. Many live chat tools even store email addresses of the user, so that you generate more and more leads.

4. Connect with relevant online groups and improve generation of high volume of leads

Have you joined relevant Facebook groups or LinkedIn groups yet? If you haven’t, it’s time you do. Online Business groups connect individuals sharing a common interest that ultimately helps Businesses in increasing their awareness and generating more leads. When you become a part of such online groups, you have tremendous learning opportunities that you can implement and get more leads. But before you become a part of such an online professional group, make sure your profile is in good shape.

A well planned profile can make you more reputable and more people will get in contact with you. Customer’s only need 2 things nowadays:
1.) A well established online presence
2.) Testimonials from other people who have used the product.

5. Video Blogging – Best to provide detailed information

Consumers have different mind-sets. You may have written tonnes of online blogs to attract more leads but have you ever thought if they even wanted to read? Some users online don’t have the time to read, they prefer to watch videos.

And this is how it’s worth it- Online Video ads on Facebook are known to provide the highest value at the lowest cost. This is so because they have the highest online engagement rates that attract more leads. And hence using video posts on your website and social media or YouTube is best to get more leads. Video blogging also helps you reach new and different set of audience online. You can even try using different language versions of your online content to reach a global audience and generate more leads. It’s a tough competition out there but unique content can create awareness on every platform.

6. To get high volume of leads, get least work from them.

To get more leads, you should provide detailed information. Provide information that users would want to know more. User’s don’t have time to see what the ad is about. Giving short and detailed information can capture their attention.

It’s sometimes best to have ads with a CTA button attached so that online users need not go on a landing page, read and then fill out a form asking for all their details. May be they’re busy or maybe they’re just not in the mood to fill a form, who knows! Provide with a CTA button so that with a single click their work gets done and they aren’t bothered much and can go ahead with their work.

This simple non time consuming trick is bound to get you more high volume of leads! A few options for a direct CTA are:

  • Sign Me Up
  • Start the Free Download
  • Submit
  • Get Coupon
  • Send Me a Quote

7. Use the heavenly word “FREE” in your online promotional ads

If there is any other word that attracts more leads than this word, please let us know too. “Free” will get you leads, “free offering” will get you more leads.  And hence, you need to be true to the word too or else your online conversion rates will drop and all the efforts down the drain. When a person see’s the word free their mind get’s into thinking. No one can get out of the bound of free word. People think ‘why don’t we try it as its free and we not have to even pay for it!’ The best method to get high volume of leads is to provide a free demo for few days.

There’s a saying ‘ If people take something from somebody they are bound to pay it back’. Because of such thinking tendency of generating high volume of leads increases.

We hope you enjoyed reading and find at least a few of these 7 tips useful. Please let us know in the comments below how these tips helped you or if you any suggestions, we’ll be happy to add it

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